A GOOD AND SUCCESSFUL CONTENT WRITER?
Being a successful content writer is a dream for many. But doing it is more complicated than it seems. Launching into this world without a net is dangerous, since there are many aspects that are unknown. In this article I want to explain what it is to be a writer and give you some tips to make a living from writing.
Contentwriting means writing interesting texts or articles for a specific target group. Although in principle anyone can write, this job is a special skill that you first have to learn and can develop even better from experience. Most content writers spend a lot of time on extensive research in order to prepare properly for the required topic for writing.
If content writing were really as easy as it sounds, there wouldn't be such a high demand for these mostly freelance workers on the freelance platforms. Good written texts by content writers as content for blogs or websites are crucial for success, i.e. the content contributes a lot to whether you can win customers with it and, above all, keep them.
Best tips to become a successful content writer
- Before accepting a job as a content writer, you should first know what it is all about. It is very important to find out what you want to achieve with the text or content, or which audience is addressed. It is obvious that very exclusive product descriptions do not address readers with a simple "you".
- As a rule, the content is valuable and, above all, relevant content, with the relevant company or customer being supported in a positive way, without being conspicuous or overly exaggerated.
- Extensive research is absolutely essential for content writers, and a successful content writer often loses a lot more time than when actually creating or writing the respective content.
- The texts should definitely be easy to read, even for people who have absolutely no time to look for an explanation of the technical terms in a dictionary or on the Internet.
- Long passages are usually undesirable. More attention is drawn to the readers through shorter sentences and subheadings. Important sentences can also be highlighted to help convince readers of the quality of the content.
- Most readers or customers are easier to persuade with call-to-action arguments. This includes, for example, lists or step-by-step instructions so that you don't have to worry about doing anything wrong.
- With a little practice and experience, you will also learn useful tips and tricks to better optimize content writing for the search engines. You don't have to be a dedicated SEO expert to cleverly incorporate the required keywords into the text several times.
- Incidentally, the headings and sub-headings also contribute significantly to better categorization in search engines such as Google.
- Otherwise, you learn with every written content, regardless of whether it is content writing for apps or for websites. If you get a permanent job as a content writer, you will save yourself the first-time and very large effort for research, since most topics (at least with the same client) are usually very similar.
- If you want to become a successful content writer, you should definitely continue your education and read a lot in your free time. Contact with other content writers is also useful in order to be able to exchange experiences and to learn from mistakes.
With the tips above, it shouldn't be difficult to become a successful content writer.
Optimize content
Regardless of whether you are just starting out or are already a successful content writer. The content definitely needs to be optimized as the competition is getting bigger every day. Even as a content writer, SEO should not be neglected in order to guarantee a high ranking of the pages. Varied content, including the keywords and similar search terms, noticeably contributes to more traffic, as it also influences the relevance for the search engines.
Otherwise there are now useful tools for content writers to see how often the content has been commented and shared, as well as the information about the time period of the visitors. So you can see how long the visitors stayed on the respective page. This data quickly shows which improvements you can make as a content writer in order to optimize the content for websites or blogs even better.
Finally, it should definitely be mentioned that a successful content writer depends primarily on his own research. If you don't understand anything about the topic to be written, you really can't create good content. So it is absolutely essential to take enough time to familiarize yourself with it before you even start writing. You can't convince readers of anything you have absolutely no idea about!